You’ve consolidated your corporate data and applications with a robust portal infrastructure, providing customers, employees and partnersunified access to business resources from a desktop or laptop computer. However your target audience is also highly mobile. To maximize the productivity gains of your existing IT infrastructure, you need to reach customers, employees and partners whenever and wherever they happen to be and on whichever mobile device they happen to be using.

Overview
Unprecedented customer and employee mobility is challenging traditional business processes and requires new strategies and approaches to how work is performed and people communicate. Further impacting the trend of an increasingly mobile environment is the multitude of wireless devices used by employees, partners and customers to increase productivity, competitiveness and customer satisfaction. Successful businesses will be those who deploy a reliable, future-proof foundation upon which to develop and deploy mobile applications. Mobile Interaction Server delivers Web-based content and applications to all mobile devices. Whether you are seeking to extend existing enterprise applications to your customers, partners and mobile workforce or looking to deliver advanced mobile data services to attract more subscribers, the Mobile Interaction Server offers a proven solution for delivering your business content to mobile devices. Mobile Interaction Server seamlessly extends enterprise applications, databases, portals and web services allowing them to be accessed by any mobile device at any time. It overcomes the challenges of enterprise mobility by allowing businesses to:

• Optimize mobile content delivery and presentation by providing easy to use tools for designing highly personalized content and graphical user interfaces tailored for each specific mobile device.
• Rapidly develop and deploy multi-channel web applications by integrating web and wireless services into a common framework.
• Extend capabilities of existing enterprise infrastructure by enabling mobile device access to back-office applications and databases.
• Cost-effectively extend customer and employee self-service web portals to support mobile access.
• Future-proof the investment in enterprise mobility by adopting mobile technologies that conform to industry open standards and offer complete network, protocol and device independence for maximum flexibility and control.

Features
Mobile Interaction Server delivers a host of features that allow mobile operators, content providers and enterprise organizations to extend the reach of their brand and their business to any mobile device.

Easy Creation of Mobile Services
The Mobile Interaction Server offers a non-proprietary development environment for creating highly attractive and personalised mobile services. Mainstream web-developers can create these services using existing practices and methodologies, eliminating the cost and time associated with re-training and re-tooling on proprietary alternatives.

Portal Mobility
The Mobile Interaction Server has been designed to extend and fully re-use the capabilities of underlying portal frameworks allowing portal content to be created once and delivered to a multitude of mobile devices. Portal functionality such as page layouts, look and feel templates and web-flow, is fully leveraged to ensure a consistent and personalised navigation experience for the mobile user.

Provides Comprehensive Device Support
Mobile Interaction Server provides runtime detection and content transformation for the plethora of mobile devices in the market today. The continually updated device database stores more than 250 attributes per device to ensure the highest-quality content presentation and usability.

Integrates with Industry-leading Development Environments
Mobile Interaction Server extends leading development environments such as BEA WebLogic Workshop allowing designers and developers to easily create and test user-centric services in wireless environments as well as on the web, without having to change their authoring practices.

Optimized Presentation of Mobile Services
Mobile Interaction Server contains a patented Java-based transformation engine that tailors content by exploiting the unique characteristics and capabilities of each end-user’s mobile device to optimise content presentation and user satisfaction.